Talk to your customers using video

These days every business has a website (or they should) so it's getting more and more difficult to make your website stand out from the crowd and entice visitors to your site to convert them to customers.

One way to differentiate yourself from your competitors is to use video on your website to "talk" to your customers. Video can be a great way to connect with your visitors on another level, and they can give your business a face and personality in an increasingly anonymous online world.

Here are 3 ways in which you can use video on your website:

1. Testimonials or Case Studies. If you've got some great customers why not ask them if they'll allow you to shoot a video of them talking about how your products or services have helped their business.
2. Promote your products or services. Why not put a real face to your online presence and have yourself filmed promoting the benefits of your products or services.
3. Provide general information. The more information you provide about your business the more likely people are going to convert from visitors to customers. If you have a physical office why not give your website visitors a virtual tour, or use video to introduce your staff.

There are also many reasons why you would want to use video on your website.  My top 5 reasons are:

1. Engage with your website visitors on another, more personal level;
2. They can give you credibility, especially when you have client testimonials;
3. Videos can increase traffic to your website, especially if your video goes "viral" on the Internet;
4. Videos are searchable via search engines so can help with your websites search engine ranking;
5. If you regularly update your videos or provide regular video content you can help create visitor loyalty and keep people coming back.

Those of you who frequent sites such as YouTube would have noticed more and more businesses setting up their own YouTube channel where they post video content for the world to see.  It really is a great way to promote your business, products and services.

Here are a couple of our clients who have done this:

Graphic Effects

Astute Buyers Advocates

If you're considering using video on your website why not have a chat to our friends over at Inspireworks who specialise in creating videos for businesses.