Put your best face online!
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Saturday, 22 November 2008 |
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When you're running a small business, or a business from home, it is more important to have a website that stands out amoungst the rest then if you were a large business that has been around for many years.
Starting out in business, or taking your small business to the next level can be a challenging task, so the more larger, more professional face you can show to your potential clients the better you'll do.
These days websites are the best way to create a great first impression - and we know that first impressions count!
Two of the most important questions you need to answer when you are planning a web site are:
- What are the key goals you want your web site to achieve for your business?
- What applications, functionality or design will you need to achieve them?
Some common business goals and applications that you may want to consider are:
- Capturing leads for your products and/or services
- Building a customer database for marketing purposes
- Selling products/services online
- Capturing bookings for your events
- Building a community around your business
- Servicing your customers or providing Member Only content
- Showcase visually an offering or product
Determining the goals of your website are just as important as planning the design!
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