More Content

Yes thats right, this is the second post on content in a row. Why I hear you ask? Well simply, content is one of the most important aspects about your website. Without good, appropriate and compelling content (especially on your home page) you're not going to entice visitors to stay on your website.

Here are some tips for making your home page content work:

• DO make it blatantly obvious what your website is about
• DO set the theme and tone for the rest of your website
• DO tie your layout with your call to action
• DO make website's homepage text easy to scan
• Do make it a cinch to contact you
• DON’T make me think
• DON’T try to promote everything
• DON’T have a Flash spectacular as your homepage
• DON’T scare the wits out of your visitors with music
• DON’T use images that take an age to load

These tips were taken from an article on the Flying Solo website. You can read the full article here.