Target Market

Article: Do You Know Who is Visiting Your Website?

So you’ve got this great website sharing with the world details about your business and your products or services, but do you know who is visiting your website, what pages they are viewing and how long they are spending on your...

Article: Who is your website for?

One of the questions that I ask new clients is “who is your website for”.  Most of the time they answer with “for me and my business”.  While this is somewhat true, the correct answer is “for my customers and potential...

Article: When free isn’t always good

Recently I was stopped behind an electricians ute at a set of traffic lights.  They had some eye-catching branding on their ute advertising their business that made me take note.  I can’t recall the name of the business now but one thing...

Article: For what purpose?

"For what purpose do you need a website"...  This is a question that I always ask potential clients as I believe that you should have a clearly defined purpose for having a website.   These days your website should form an...