Marketing
Article: The 7 Aspects of a Successful Website
Recently I gave a presentation to a room full of business people about how you can make the most out of your website and to work at staying ahead of your competitors. The topic of the presentation was The 7 Aspects of a Successful...
Article: Websites are like fashion
I’ve been thinking recently how styles in many aspects of life change on a regular basis. Take the fashion industry where styles change on a seasonal basis and what was considered fashionable a few months ago is now out of date. The same goes...
Article: Look After Your Domain Name
Your domain name is your address on the Internet, and without it potential customers won’t be able to find you. When you register your domain name, or it is registered by your web designer you will receive confirmation of the...
Article: Do You Know Who is Visiting Your Website?
So you’ve got this great website sharing with the world details about your business and your products or services, but do you know who is visiting your website, what pages they are viewing and how long they are spending on your...
Article: Does Your Website Match Your Business Card?
Happy New Financial Year! The beginning of the new financial year is a good excuse to reflect on the past 12 months and to plan for the next 12. It’s a time when many businesses look at...
Article: Who is your website for?
One of the questions that I ask new clients is “who is your website for”. Most of the time they answer with “for me and my business”. While this is somewhat true, the correct answer is “for my customers and potential...
Article: When free isn’t always good
Recently I was stopped behind an electricians ute at a set of traffic lights. They had some eye-catching branding on their ute advertising their business that made me take note. I can’t recall the name of the business now but one thing...
Article: Static Yellow Pages ad or Dynamic Website?
The other day someone turned up on my door step to deliver the Yellow Pages directory. Personally I feel that printed phone directories these days are a waste of paper and a waste of money for Sensis to produce them. I can't recall the last time...
Article: Put your best face online!
When you're running a small business, or a business from home, it is more important to have a website that stands out amoungst the rest then if you were a large business that has been around for many years. Starting out in ...
Article: For what purpose?
"For what purpose do you need a website"... This is a question that I always ask potential clients as I believe that you should have a clearly defined purpose for having a website. These days your website should form an...
