Content

Article: The 7 Aspects of a Successful Website

Recently I gave a presentation to a room full of business people about how you can make the most out of your website and to work at staying ahead of your competitors.  The topic of the presentation was The 7 Aspects of a Successful...

Article: Talk to your customers using video

These days every business has a website (or they should) so it's getting more and more difficult to make your website stand out from the crowd and entice visitors to your site to convert them to customers.   One way to differentiate...

Article: Use Quality Images For Greater Impact

One of the things that I generally notice on websites is the quality of the images used throughout the site. Generally I find that people completely underestimate the importance of having great photos and images on their site.   As...

Also labeled: Branding, Web Design

Article: Five Ways To Evaluate A Website

This week the quarterly magazine from my health fund provider arrived in the mail, and while flicking through it I came across an article about people who use the web for researching, and in some cases self-diagnosing, health...

Also labeled: Article, Communication, Google

Article: Do You Know Who is Visiting Your Website?

So you’ve got this great website sharing with the world details about your business and your products or services, but do you know who is visiting your website, what pages they are viewing and how long they are spending on your...

Article: Do You Have Control Over Your Website?

With websites being an important part of business and often the first point of contact your customers will have with you (in many cases without you even knowing) are you happy with the information it contains and the image of you and your business...

Article: Is your website fresh and up-to-date?

Having just launched our fresh new website I thought it a perfect opportunity to talk about the importance of keeping your own website fresh and up-to-date.   With so much competition out there on the Internet are you aware of what...

Article: Content, Content, Content

The content of your website might appeal in different ways (or not) to different people. Having content on your website that appeals to your target audience is one of the most important aspects of your website. If someone visits your website and...

Also labeled: Communication, SEO

Article: Getting the best from AdWords

With the current economic climent it is even more important to keep the costs of running your business down while still promoting your products and services to increase your business.  How would you like a targeted advertising campaign that...

Also labeled: Google, SEO

Article: Put your best face online!

When you're running a small business, or a business from home, it is more important to have a website that stands out amoungst the rest then if you were a large business that has been around for many years.   Starting out in ...