Communication
Article: The 7 Aspects of a Successful Website
Recently I gave a presentation to a room full of business people about how you can make the most out of your website and to work at staying ahead of your competitors. The topic of the presentation was The 7 Aspects of a Successful...
Article: Talk to your customers using video
These days every business has a website (or they should) so it's getting more and more difficult to make your website stand out from the crowd and entice visitors to your site to convert them to customers. One way to differentiate...
Article: Five Ways To Evaluate A Website
This week the quarterly magazine from my health fund provider arrived in the mail, and while flicking through it I came across an article about people who use the web for researching, and in some cases self-diagnosing, health...
Article: How Did We Live Without The Internet?
The other day I was thinking about all the things that I do on the Internet and started to wonder how I lived without it. I’ve been working with, and using, the Internet since it graced our shores, and over that time – almost 20 years (yes that’s...
Article: Hootsuite Your Social Media
Hootsuite! What’s Hootsuite? Well simply it’s the must have tool for all your social networking. We’re all busy running our businesses and the last thing you want is your social media to take up too much time. You’ve got Faceboo...
Article: Look After Your Domain Name
Your domain name is your address on the Internet, and without it potential customers won’t be able to find you. When you register your domain name, or it is registered by your web designer you will receive confirmation of the...
Article: Can you be contacted via your website?
When visitors come to your website can they easily find your contact details? I often come across websites where the contact information is just too hard to find. What happens in these circumstances? Well unless I’m desperate to...
Article: Using Email to Communicate Effectively
Recently we seem to have had a run on clients getting on the email marketing bandwagon. Using Email Marketing is a ...
Article: When free isn’t always good
Recently I was stopped behind an electricians ute at a set of traffic lights. They had some eye-catching branding on their ute advertising their business that made me take note. I can’t recall the name of the business now but one thing...
Article: Is your website fresh and up-to-date?
Having just launched our fresh new website I thought it a perfect opportunity to talk about the importance of keeping your own website fresh and up-to-date. With so much competition out there on the Internet are you aware of what...
Article: Article: How to Make the Web Work for Your Business in 5 Steps
I was reading an article this morning on one of my favourite small business websites about making your website work for you in 5 steps. Most of what is talked about in this article is what I say to my clients, so there is nothing new, but it does...
Article: Static Yellow Pages ad or Dynamic Website?
The other day someone turned up on my door step to deliver the Yellow Pages directory. Personally I feel that printed phone directories these days are a waste of paper and a waste of money for Sensis to produce them. I can't recall the last time...
Article: Content, Content, Content
The content of your website might appeal in different ways (or not) to different people. Having content on your website that appeals to your target audience is one of the most important aspects of your website. If someone visits your website and...
Article: Put your best face online!
When you're running a small business, or a business from home, it is more important to have a website that stands out amoungst the rest then if you were a large business that has been around for many years. Starting out in ...
Article: For what purpose?
"For what purpose do you need a website"... This is a question that I always ask potential clients as I believe that you should have a clearly defined purpose for having a website. These days your website should form an...
