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Having just launched our fresh new website I thought it a perfect opportunity to talk about the importance of keeping your own website fresh and up-to-date.
With so much competition out there on the Internet are you aware of what your competitors are doing online? Have you sat down recently and had a good look at your own website and compared it to others?
With Australia having one of the highest levels of Internet usage in the world many of us turn to online sources to look for, research and compare products and services. With so many choices available to us at the click of a mouse the old saying "you can't judge a book by it's cover" doesn't apply online. You have seconds to get the attention of visitors to your site before the lose interest and go somewhere else.
Things you should be looking at when review your website are:
- does it look visually appealing?
- does it accurately represent your brand?
- does it match all of your other branded material (letterhead, business cards, brochures)?
- does it look professional?
- does it provide the information that your potential customes will want?
Answer these questions about your own website and then do the same with some of your competitors. Review their sites as a consumer, and when looking at their site ask yourself:
- do they seem like a serious business?
- can you find the information about their products and services that you want?
- if you were in the market for their product or service would be make contact with them?
If you answered yes to the first lot of questions about your site then fantastic you've got a great website. If you answered no then perhaps it is time to review, refresh and update.
If you answered yes to the second set of questions then how does that compare to your site? Are you in the same league?
Websites, like all aspects of your business, are not a develop and forget kind of thing. They need attention, updating and reviewing constantly. We're no longer in the time where simply having a website meant you were ahead of your competitors - these days you need to have the best website you can.
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