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The other day I was thinking about all the things that I do on the Internet and started to wonder how I lived without it. I’ve been working with, and using, the Internet since it graced our shores, and over that time – almost 20 years (yes that’s right, 20 years) – it has become an integral part of my life.
When the Internet first started in Australia it brought with it email which is a great tool for communicating, and now everyone has an email address (even my parents). Then came the web, and websites, which were great for finding (and sharing) useless bits of information. Then businesses started to see that the Internet had greater uses and that having a website made them look good and on the cutting edge of technology.
Fast-forward to today, and most businesses have a website, but simply having a website doesn’t cut it anymore. Your website needs to be great, information rich and easy to use. If your website doesn’t tick these boxes then it isn’t really working for you like it should be, and could be costing you customers.
Think of all the things you use the Internet for:
- Finding information about anything
- Researching potential clients or suppliers
- Simply finding a phone number
- Seeing what’s on the TV
- Finding a restaurant to eat at
- Booking travel
- Banking
- And so much more…
It really is integral to our daily lives.
Now think about whether or not your website is working for you or is just lost in the masses of websites out there that aren’t performing.
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