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"For what purpose do you need a website"... This is a question that I always ask potential clients as I believe that you should have a clearly defined purpose for having a website.
These days your website should form an integral part of your overall marketing activities. Think of it like this... You would have some flyers printed and sent out to potential new clients without having clearly defined your goals and desired outcomes. Probably not! Your website should be the same.
Here are some statistics that will help demonstrate how important it is for a business these days to have a good, professional looking website "with a purpose".
73% of people have access to the Internet
83% of people in a managerial role use the Internet
60% of Internet users purchase products online
50% of Internet users access the Internet daily
Australia is 10th on the list of Internet penetration. The USA is 17th.
Some food for thought? I think so!
*ABS statistics for 2006/2007.
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