The F.L.I.G.H.T Plan Program: A Case Study |
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Our task was to produce a website via which Bill & Geraldine could educate, promote and sell their series of programs and their book to people all over the world.
Working closely with Bill, Geraldine and Meri from Meriwords, we produced a solution that has not only met, but exceeded their expectations. Their solution provides a website that was built using the Joomla content management system, designed to be easy to read and navigate (their target market a baby boomers), and to facilitate the sale of their products.
Part of the marketing and launch of their book is to have it showcased by the publisher in the US as a writers fair. The website caught the attention of the publisher who loved it so much they have included it as a case study in the program to show other authors how a well planned, designed and executed website can help promote their books. Both web.d3 and Meriwords are also being included in this showcase.
Website Features:
You can visit the website at www.flightplanprogram.com. |
The F.L.I.G.H.T Plan Program was developed by Bill & Geraldine Teggelove to help people overcome financial hardship. Their program leverages their own personal experiences. They've even written a book - Beyond Broke - Recover and Flourish from Financial Meltdown.