Five Reason Why Facebook Is Good For Your Business

No doubt you’ve heard about Facebook and how it’s a great way to connect to, and share information with, your friends and family, but did you know that you can setup a Facebook page to promote your business?

Here are my five reasons why you should think about Facebook for your business.

1. Viral Marketing

What is Viral Marketing I hear you say?  Well it’s marketing that spreads like a virus - quickly.  Facebook is great for this as you’re not only marketing your business, products and services to your “friends”, but also to friends of friends of friends – you get the picture.

2. Targeted Marketing
Facebook has a paid advertising service, similar to that offered by the search engines but with some added advantages.  Because members of Facebook provide information such as location, gender and age you can more effectively target your specific market.

3. Showcase Your Business
Facebook is designed to connect people and allow them to interact with each other, share information, photos or links to websites.  Why not take advantage of this and share some information about your newest product, latest project or great testimonials you’ve received from your customers?

You can use your business Facebook page to post a “teaser” and link back to your website.  This will help drive traffic to your site.

4. Reconnect With…
With millions and millions and millions of people (a post on the Facebook blog in December 2009 cited more then 350 million users) there are bound to be some of your customers, friends, family or past colleagues online.  Reconnect with them and you’re suddenly able to promote your business to their friends, and their friends friends.  You never know who needs your product or service, or who they know that needs your product or service.

5. It’s Free!
And finally, it’s FREE!  Setting up your business Facebook page won’t cost you a cent.  All it takes is a little bit of your time.  Of course their paid targeted advertising will cost, but that’s completely optional.

So there you have it – the potential to increase your customer base and market your business to millions of people around the world.  What have you got to lose?

See you on Facebook. (click to view the web.d3 page)

Also note on the right how we've integrated Facebook into our website.