Effectively Communicate With Your Clients & Potential Clients

Email marketing is simply using email to communicate information about your business, products or services to a large number of people quickly and easily.  It’s the modern day equivalent of direct marketing via the post, but much cheaper.

You can use email marketing for any number of things.  You might want to promote a new product or service, provide updates about your business or use it to build your branding by providing tip to your list of subscribers.

A good email marketing service will integrate into your website so that visitors can subscribe to your list.  To entice visitors to subscribe you might offer a free give away of an ebook or discount voucher.

What are the Benefits of Email Marketing?

• Low Cost - with email marketing there are no printing cost and the delivery cost is minimal, and in some cases (depending on your list size etc) can be completely free.
• Ease - you have complete control over your email marketing.  Once the template is setup all you need to do is populate it with your content and send.
• Personalised - each email sent out is personalised with the list members name
• Viral - most email marketing services give receivers of your email an easy way to send the email onto other people - meaning more people can see your email.
• Tracking - you can track information such as who opened your email and what links within the email they clicked on

How do you get started?

We use and recommend the Mailchimp service.  They provide a great, easy to use service at a low cost.

We can help you setup the service so you get the most out of it and we can design and build your own unique email template so that your emails stand out from the rest.

If you use this link to sign up to Mailchimp and select one of their paid plans you will be rewarded with a $30 credit - thats up to two months free access to send unlimited emails.  Once you have signed up contact us and we can help setup your lists and design and build your email template.

We are once of the few Melbourne based companies listed on the Mailchimp Expert website.