Are you making it easy for your customers?

Doing what I do for a living I look at many websites every day and speak to lots of people about their experience with the websites that they come across. Quite often the website experience is not a good one.

In business what is the purpose of a website? Personally I think it’s about selling something, be that product or service. Your website is there to provide information about your product/service to potential clients, and to entice them to purchase right away or make contact with you.

So with this in mind think about your own website. If you were looking for your product/service would you find what you are looking for on your website? Is it easy to find your contact details?

If you think from the point of view of your potential customers, what is it that you want to find on a website? I offer some suggestions as to what I’d be looking for:

1. What do you do or sell
2. Why should I buy your product or service
3. How can I contact you

These are three simple points, but not always easy to find the answers to.

Here are my three tips that can help you make your website a better experience for your potential clients.

1. Make your content to the point and clearly state what it is that you do or sell, and why they should buy from you. If you don’t feel the words you write are doing your business justice, a professional web copywriter can help turn your words into content for your site that will grab the attention of visitors.
2. Ensure you update your content on a regular basis. If you want people to keep coming back to your website then you need to give them a reason to. Think about starting a blog and on a monthly basis post an article that your target market will find useful.
3. Make sure your contact details are easy to find, and give options. Some people will prefer to email you, while others would rather speak to you on the phone.

With these three tips in mind sit down for a few minutes and have a look at your site. Is it time to update your content?