Spring clean your website

Well its that time of year where the weather is warming up and we find the post-winter motivation to get all those domestic things done around the house and get ready for the summer months.

In business, come spring time, we’ve settled into the new financial year, have our plans in place for growing the business over the coming year and are geared up for a great 12 months.  One thing that we find however is that many businesses forget about how important their website is to their business.  The Internet is such an integral part of our daily lives now that many people will go to the Internet first in order to find out information about a business before making any other contact.

If you were to put yourself in the shoes of potential clients consider these questions when looking at your website:

Are you happy with the way your website looks?

Do you think it accurately reflects your business?

Is the information up to date?

If you answered NO to any of those questions then now is the time to look at how you can “Spring Clean” your website and make it accurately reflect your business and make you stand out from your competitors.

Food for thought!

For what purpose?

"For what purpose do you need a website"...  This is a question that I always ask potential clients as I believe that you should have a clearly defined purpose for having a website.

These days your website should form an integral part of your overall marketing activities.  Think of it like this...  You would have some flyers printed and sent out to potential new clients without having clearly defined your goals and desired outcomes.  Probably not!  Your website should be the same.

Here are some statistics that will help demonstrate how important it is for a business these days to have a good, professional looking website "with a purpose".

73% of people have access to the Internet

83% of people in a managerial role use the Internet

60% of Internet users purchase products online

50% of Internet users access the Internet daily

Australia is 10th on the list of Internet penetration.  The USA is 17th.

Some food for thought?  I think so!

*ABS statistics for 2006/2007.

Get on the map!

Have you ever done a Google search and found that some of your search results have been displayed in a map and wondered how you can do that too?

Well its a service called Google Local Business Centre and best of all its FREE!

Get your business listed now in the Google Local Business Centre and Get on the Map!